The Kia Lead Program is an excellent way for your dealership to acquire incremental internet sales leads. As a Kia Dealer you will receive Kia Brand Website Leads (Kia.com & Kiadealers.com) and Kia Event leads automatically. If you are using a Certified Kia Digital website provider, your website leads will also be delivered directly to your dealership’s CRM system. Lastly, your dealership can receive 3rd Party Leads as part of the Kia Lead Program.
Your dealership can optimize its 3rd Party Lead strategy using the following Lead Program settings:
You can access your dealership’s Lead Program performance reports in Kia Digital Analytics, via KDealer.com. The Lead Performance reports include Summary and Detail information about how leads are being handled at your store. Some of the metrics include: Lead Volume, Response Time, Response Rate, Appointment Scheduled Rate and Close Rate. All Key Metrics are benchmarked against your district, region and national averages.