Evolving the dealer to customer shopping experience.
Force Marketing is an expert in the automotive industry, using omni-channel marketing with cutting-edge technology to transform the way dealers sell cars. We combine social advertising with dynamic display and video advertisements into one package to maximize KIA dealers ROI and reach. Using Dynamic Visual Media, KIA dealers will now be able to effectively target consumers using customizable video through DMS/CRM data, by actually pulling dealer inventory directly into creative. Our platform can be used for retargeting customers as well as targeting consumers based on location, interests/demographics through 3rd party data partners such as Oracle. Delivering over 300 million customers to 3200 dealers nationwide, Force Marketing focuses on partnering and fostering relationships with dealers and OEM's to maximize ROI, agility and efficiency, while providing transparency.Pricing & Packages Enroll
With our paid search management, we help you generate more leads. Our strategy utilizes Google Micro Moments to optimize campaigns down to the keyword level, leveraging ad extensions such as location, call, call out, structured snippets and price.
Force Marketing’s display strategy targets in-market audiences with custom creative offers. Using display and retargeting to maximize the frequency prospects see your offers in a given ad period is a very impactful way to increase overall site engagement and lead conversions. Our display campaigns utilize custom creative that’s strategically designed to reach more customers while targeting the right demographics, keywords and more.
Dynamic Visual Media
Our Dynamic Visual Media is the most cutting-edge technology in the industry. We combine social advertising with dynamic display and video advertisements into one package to maximize your ROI and reach. Using this product, you will now be able to effectively target consumers using customizable video through DMS/CRM data, by actually pulling dealer inventory directly into creative. Dealers are now be able to effectively target consumers using customizable video through DMS/CRM data, by actually pulling dealer inventory directly into creative. Our platform can be used for retargeting customers as well as targeting consumers based on location, interests/demographics through 3rd party data.
Online Video Marketing
Force Marketing Pre-Roll ads consist of Direct Advertisers, SSP’s, Trading Desks and Agencies competing for our publisher’s traffic via programmatic video ad buying. If you don’t have your own video content or video player, don’t fret! Force Marketing offers custom video production services with already integrated pre-roll ads for approved publishers.
Comprising compelling campaigns, active community management, and Facebook advertising, Advanced Social deepens your dealership’s presence across the top social networking sites for a more enriching and engaging experience. Dedicated social media professionals combine creative content with community management for a complete social presence. Campaigns consistently align with your overall digital strategy and brand guidelines to optimize your social identity and reach. Standard Social includes an assigned Social Media Specialist and a monthly performance and strategy review call. Capture the attention of your potential customers where they spend their time - on social media and target them across multiple demographics.
Social Surge Includes a Custom Facebook Profile Page, Custom Ad Boosts, Facebook AI ChatBot, Conquest email marketing to purchase auto-intenders, and a fully staffed BDC to schedule appointments and enter into the CRM.
Our paid media team will boost ads to a hyper-targeted group of 200,000-300,000 in-market prospects who live closest to your dealership. The ads are aggressive and the call to action is to request a voucher through messenger. Once that happens, a chatbot begins to communicate providing detailed prompts to each prospect to communicate with our BDC experts allowing them to schedule an appointment and claim their event voucher.
We typically generate 200-400 messenger response leads and schedule between 140 -190 appointments that we then inject into your CRM for campaign ROI measurement. Our average clients will see an incremental 25-30 sales from a 5-7 day campaign!
RECAPTURE™ is the industry’s only lost shopper capture and marketing automation program.
Each site visitor is identified and pushed through our proprietary Audience IQ™ platform where actionable marketing data is appended and validated using industry leading permission-based data aggregators.
Each prospect is marketed to using personalized email, direct mail and mobile marketing throughout the month from their initial point of departure if they do not convert. Each on-site visit and journey is recorded and provided to the dealer in their CRM along with a customer purchase propensity score to assist in the sales prospecting process.
Dealers convert these leads to sales at an average of 17%, almost double the industry average closing percentage on internet leads.