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Video Advertising

Video Advertising

The Kia Digital Program offers a wide variety of video services from many providers. Video advertising is a terrific compliment to a dealers Digital Advertising strategy, as research suggests that more customers are researching vehicles online before purchasing, and are doing so through video content. Video advertising engages customers throughout the purchase funnel, and helps them to compare and contrast their options before visiting a dealership. Consider adding Video advertising to your strategy with these great offerings from our Certified Providers.

Adpearance

Build and maintain an optimized YouTube channel with ongoing maintenance of your channel, videos, and community. Dealer provides video assets for this service.

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Dealer.com

Right now, social media consumption is at record levels, and getting your marketing messages in front of social consumers has never been more important. During this time of social distancing, manufacturers are coaxing shoppers with generous OEM incentives and deferred payments.

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Dealer Inspire

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DealerOn

With DealerOn’s video Pre-Roll ads, you can take your message to audiences on YouTube with targeted ads. You can also remarket to consumers with specific, relevant messages to keep you fresh in their minds during the shopping cycle.

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Force Marketing

The car-shopping process has evolved for consumers, so your marketing strategy needs to evolve with it. With DRIVE, dealers can take video and OTT content to a whole new level by featuring live inventory dynamically across all the largest video streaming networks. Capture the attention of shoppers who’ve engaged with your website, as well in-market and custom affinity audiences to maximize your reach. We also target keywords, conquest URLs and put your 1st party database customers to work. At Force Marketing, we're all about driving dealer success.

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Friendemic

Video Ignition by Friendemic provides your first quality response to a lead, and is your RO upsell closer. Sellers who use Video Ignition to send a video introduction in response to a lead and then quickly follow up with a video walkaround see a 30% increase in appointment set rate. Video Ignition can also help the service department grow RO size by sending videos that capture needed repairs while the car is in the service bay. Video Ignition from Friendemic is so easy to use that your customer facing personnel will just catch on.

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PureCars

PureCars has an all-in-one monthly subscription that includes all major digital media channels, as well as a powerful business intelligence layer with inventory & market insights, VIN-level attribution and Forecasting. Pricing is transparent and aligned to the outcomes that matter most -- more vehicle sales and repair orders.

INTEGRATED DIGITAL ADVERTISING

  • Search (Google & Bing)
  • Social (Facebook & Instagram)
  • Video (YouTube, Facebook & PC Video Network)
  • Display & Retargeting (PC Display Network)

BUSINESS INTELLIGENCE

  • Full Funnel Attribution (PC & 3rd Party Vendors)
  • Inventory & Market Insights (Make, Model, Market, Merchandising & More)
  • Forecasting (Accurately predict when vehicles will sell)
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Sokal

Use video to grab your audience’s attention on any internet-connected device! We serve video ads via pre-roll ads, connected/over-the-top TV, and YouTube to make sure we’re reaching the people most interested in your brand in a way that works for them. A recent Nielsen study found that brands with video ads viewed for less than even one second still saw increased ad recall, brand awareness, and purchase intent. Let us help you expand the reach of traditional TV with digital precision.

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Team Velocity

Apollo Video integrates with video tech leader, Advid, to automate the entire video advertising process from creation to distribution to management. Advid creates payment-based video ads for every model you sell, including incentives and pricing, and automatically uploaded the videos to YouTube on a continuous basis. Apollo Video is fully integrated with Apollo Ads, boosting performance and ensuring consistency across every digital touchpoint.

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UnityWorks

UnityWorks is a recognized pioneer and industry leader in the delivery of scalable, data-driven driven video campaigns for automotive dealers. We combine data, customer intelligence and proprietary technology to deliver customized video experiences that maximize engagement and conversion throughout the purchase cycle. Mobile is a consumer behavior, not just a device. That is why UnityWorks takes a “mobile first” approach to all of our design, content and campaign experiences.

Our video strategy emotionally engages shoppers with vehicle-specific content that draws them to further interest and action. Your one-stop provider for all video marketing, UnityWorks creates demand, driving search lift and store visits with our campaigns.

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