Trade-In Program
Kia’s Trade-in Program integrates trade-in tools into your website so shoppers get the information they need without having to leave your website, while helping you generate more leads directly to your CRM.
Kelley Blue Book
Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book trade-in values directly into your dealer site. LeadDriver gives car shoppers the information they need, a Trade-In-Value, while providing dealers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.
Enroll Pricing & PackagesDealer eProcess
The eAutoAppraise trade-in tool is consistently the top converting lead form on our dealers’ sites, and it’s easy to see why. By utilizing the power of KBB or NADA Guides, you can give consumers an exact valuation for their vehicle in a matter of seconds!
Enroll Pricing & Packages