VIN Specific Advertising Program
VIN-specific advertising uses real-time data for sales, inventory, pricing and market trends in order to create highly personalized and targeted advertising campaigns. By analyzing the unique data associated with each VIN, this approach helps dealerships identify challenged inventory and drive VDP views and sales.
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Lotlinx
The Lotlinx Platform provides automobile dealers and manufacturers with enhanced operational control over their retail business. Leveraging state-of-the-art real-time data and machine learning technology, Lotlinx provides a Precision Retailing solution that enables dealers to automatically adapt to market dynamics, mitigating inventory risk through VIN-specific strategies. Dealers benefit by optimizing their profitability per vehicle retailed with machine-enabled increases in volume, turnover, gross, and market share.
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Harness the power of artificial intelligence, real-time data, and automation in one dealer-centric platform to drive more customers to your website. With ZeroSum, dealers have on-demand access to MarketAI® which provides cross-channel ad execution, VIN-level attribution reporting, cutting-edge competitive insights, and industry-wide market data to drive unprecedented growth. Experience the future of automotive marketing with ZeroSum.
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