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VIN Specific Advertising Program

VIN Specific Advertising Program

VIN-specific advertising uses real-time data for sales, inventory, pricing and market trends in order to create highly personalized and targeted advertising campaigns. By analyzing the unique data associated with each VIN, this approach helps dealerships identify challenged inventory and drive VDP views and sales.

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The Lotlinx Platform provides automobile dealers and manufacturers with enhanced operational control over their retail business. Leveraging state-of-the-art real-time data and machine learning technology, Lotlinx provides a Precision Retailing solution that enables dealers to automatically adapt to market dynamics, mitigating inventory risk through VIN-specific strategies. Dealers benefit by optimizing their profitability per vehicle retailed with machine-enabled increases in volume, turnover, gross, and market share.

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