Click on the links below to view and download the various Kia Digital Program process overviews. These are intended to provide additional information and/or a step-by-step guide, where applicable.
Website Best Practices
For most online shoppers, their first experience with your dealership and your brand is your dealer website. Your website is one of the most important digital tools to utilize when capturing new audiences and growing your business. Below are some best practices to consider when enhancing your dealer website
Digital Advertising Best Practices
Your dealership’s presence in paid and organic search results provides your business visibility, branding, website traffic and insight into customer behavior. With that, Social media is the consumer choice for online interaction. Below are some best practices to use when optimizing your dealership’s search engine presence, and guides to connect with customers, cultivate relationships, and increase sales.
This Kia Digital Fundamentals Guide is designed to help Kia dealers address the business model and communication challenges found at dealerships. Below are some best practices focused on assisting dealership staff address internet inquiries.
Lead Handling Best Practices
Internet Leads represent a significant retail opportunity for automotive dealers. A lead submission is a low funnel, high purchase-intent activity. As such, all Internet leads require timely, professional and thorough follow-up by the dealership. Below are some best practices highlighting focus items for Internet Lead Handling.
Digital Retailing tools should not be viewed as another tool you can place on your website to capture more leads. These training videos are designed to help your dealership get the most out of your Digital Retailing tool, from implementation to process changes inside your dealership.