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Dealer eProcess

Highest Converting Websites. Period.

Your website is your dealership’s first impression to all the shoppers in your market, so you better make it a good one. At Dealer eProcess, we create website designs that not only look spectacular, but use data-driven design components that allow us to make the highest converting website platform out there. Our sites are lightning fast, mobile first, and built to convert.

Pricing & Packages Enroll

Mega Menus

With DEP’s Mega Menus, website navigation is quick and easy. Within this complete menu system, customers can find everything from full inventory listings to parts and service coupons. The customer never has to dig into your site to find the content they are looking for because our Mega Menus bring it straight to them. Plus, by incorporating more relevant website content into the menu bar, Google gives your site more authority than ever before.

Most Functional SRP

With today’s shoppers using their mobile devices to shop for cars, the number of pages a customer views on a website is lower. This means your customers are less likely to get past the SRP. Because of this, your SRP has to have as much functionality as possible in order to convert more of your web traffic. This is why we built our SRP to be the most functional and robust in the industry.

  • All Vehicle Photos & Max Photo Size
  • Video Integration
  • Custom Pricing Display
  • Lease/Purchase Payments
  • Pricing Calculations with Disclaimers
  • Monthly Payments
  • Custom Call-to-Action Buttons
  • Price Drop Alerts
  • One Minute ePrice
  • Price Unlock
  • Detailed Vehicle Info & comments
  • Side-by-Side Comparison
  • Window Stickers & Brochures
  • 3rd Party Integrations

Most Advanced VDP

For the customer that wants to take a closer look at a vehicle on your site, we’ve developed the industry’s most complete Vehicle Details Page (VDP). A shopper on the VDP is looking for information beyond the basic “VIN details’ of that car.

  • 4k Photos with Hot Spots & Hyper Zoom
  • Vehicle Inventory Videos
  • 360° Interior & Exterior Views
  • Vehicle Details & Installed Options
  • Unlimited Customization Pricing Fields
  • Automated Incentives, rebates, & Specials
  • Lease/Purchase Payments
  • Trade-In Evaluation
  • Price Drop Alerts & One-Minute ePrice
  • Price Unlock
  • Owner’s Manuals
  • Window Stickers & Brochures
  • NHTSA Safety Crash-Test Ratings
  • Green Score Ratings
  • Vehicle Awards & Accolades

Website Personalization

Website personalization is commonplace for all major e-commerce sites out there, so it needs to be a part of your dealership website. Customer these days want your site to bring them the content they’re looking for, not the other way around.

DEP’s Personalization Engine gives you customers the ‘Amazon-Experience” by bringing the most relevant content to every shopper whenever they visit your site.

Search – The Smart Search bar prompts each customer to continue researching the vehicles they’ve shown the most interest in.

Banners – Each customer sees banners custom-tailored to their needs and interests.

Model Scroller – Your website model scroller gives the customer one-click access to the models they’ve viewed on your site.

Service – If the visitor recently bought from you, homepage content can switch to focus on service offerings.

Custom Videos – Your homepage becomes a video gallery of all the vehicles the customer has viewed, giving them quick access to those vehicles.

Chat – The chat box will show info and prompts regarding specific vehicles the customer has shown interest in.

The Industry’s Most Robust Dashboard

InSites1 – All of your stats. All in one place.

The InSites1 Dashboard compiles data from Google Analytics, as well as directly from your website so that you can easily analyze leads, visitors, page views, paid search, vehicle sales, gross profit, and much more. Break down your data month-by-month or analyze year-over-year.


With our logic-based platform, offers are placed in front of customers to give them that final push into your showroom. Based on data, such as customer location or number of website visits, a targeted offer is automatically offered to them. Customer fill out the personalized offer and the dealer receives a high-quality lead directly to their CRM.

SEO Horsepower - Advanced SEO

Enhance your optimization strategy and increase local visibility with Dealer eProcess’ SEO Horsepower. Boost your on-site and off-site strategies and seamlessly manage your online reputation and local listings. Regularly post unique content to your website and gain perspective whether your efforts are favorable, or identify areas of opportunity. The search engines are incredibly advanced, fight back with DEP’s SEO Horsepower.

SPARC – Syndicated Payment and Rate Customizer

SPARC up your offer system with DEP’s Syndicated Payment and Rate Customizer, utilizing bank and incentive data to provide REAL payments across your website. Based on dealer-driven criteria, SPARC syndicates to your SRP and VDP listings, dynamic model pages, homepage search-by-payment module, digital marketing ads, and more!

SARA – The Industry’s Best Digital Retailing Tool

SARA incorporates all of the necessary features that any digital retailing tool needs in order to seamlessly bring the car buying experience online. The SARA tool allows a user to get pre-approved without a SSN or DOB, evaluate their trade-in, and provides a complete calculation of their equity, all in a matter of seconds! Then, the shopper simply chooses their lender and selects any aftermarket accessories and F&I products they’re interested in. When it’s all said and done, the customer AND the dealer both have a fully structured car deal. All of these capabilities (plus more) make SARA the most powerful digital retailing platform in automotive today!


Generating high quality, tiered credit leads has never been easier than with the eCreditApp. The eCreditApp plugs into any dealer’s website and features a quick 3-step process. It does not require customers to enter their Social Security # or DOB, resulting in max conversion opportunity. Dealers can choose to pre-screen customers in real-time resulting in soft-pull data being delivered to the CRM of their choice.

eAutoAppraise – Trade-in Tool

The eAutoAppraise trade-in tool is consistently the top converting lead form on our dealers’ sites, and it’s easy to see why. By utilizing the power of KBB or NADA Guides, you can give consumers an exact valuation for their vehicle in a matter of seconds!

Chat Unlimited

Don’t limit yourself or your business. With Chat Unlimited, you get unlimited chats and texts for one low price! Plus, with Chat Unlimited’s response and control features, you never have to worry about missing a sale opportunity or customer interaction. Not only does Chat Unlimited include chats, texts, and Facebook Messenger/Marketplace Chats, but dealers can choose their level of control.

Limited Control – Artificial Intelligence will conduct 100% of the conversation so there’s less work for you, but more customer engagement. Bot responses are programmable, so no need to worry about accuracy.

Shared Control – DEP will manage the conversation 24/7/365 so you never have to worry about missing a sale opportunity or customer interaction. You can monitor the conversation in real-time and we’ll hand over the controls anytime you want to take over.

Full Control – You’ll be 100% in charge of the conversation, but we won’t let you sink. With our all-inclusive dashboard, we’ll make it easy for you to manage each and every chat. Whether it comes from your site, a text message, or FB Messenger, you’ll be able see it all in one place.